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work · e-commerce & online sales · 🇫🇷 France · 2020

E-commerce website redesign for a coffee roaster

Café Rogo · Selling roast-to-order coffee direct, without a marketplace.

Screenshot of Café Rogo
roast-to-order means zero stock: the store follows the roastery's rhythm, not the other way around

the work

A project in constant motion

  • Took over an existing site, then supported it for the long haul
  • WooCommerce store in production: whole bean/ground variations, customer accounts, secure checkout
  • Full redesign in preparation: new design, rethought purchase journey
  • Revenue growth plan underway: coffee subscription, gift boxes, cross-sells, follow-up emails, loyalty program
  • A "become a reseller" page for the B2B network and a coffee blog for SEO

The kind of project we love: everything is possible, and everything is moving. And the coffee is excellent, go try it!

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