work · business services · 🇫🇷 France · 2020
Web copywriting for a sound and lighting company
C-E-C · Writing the content of a sound and lighting provider so it gets found around Villefranche and Lyon.
the work
What we did
- Complete copywriting for the site: sales, rental and services for professional sound and lighting equipment
- Pages written for local searches (Villefranche-sur-Saône, Beaujolais, Lyon) and by use case (events, venues)
- Collaboration with the agency that built the site: we did not build it, we gave it words
- A job made easier by a genuine sound and lighting background: several years in the trade as a mobile DJ, then on assignment with a well-known company in the field in northern Australia
Writing accurately about this trade requires having practised it: we know the gear, the vocabulary and the questions customers ask before renting a PA system.
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