Logo JR Agency JR Agencyweb & ia FR / EN / PT

work · culture & online learning · 🇫🇷 France · 2026

Website and launch communications for an author and his novel

L'Homme-Arbre · A fast brochure site to sell a novel, and the whole communications plan for its launch.

Screenshot of L'Homme-Arbre
a book site doesn't need a CMS: well-built static HTML, delivered in a few days · a launch happens as much off the site as on it

the work

What we did

  • Brochure site for the novel, with links to sales platforms and Babelio
  • Custom static HTML, launched in June 2026 for the novel's release: nothing to maintain, fast everywhere
  • Launch communications (September 2026): a communications plan handed to both authors, roles shared between them and the agency
  • A series of 12 video excerpts published on Facebook, Instagram, TikTok and YouTube, scheduled from our publishing tool
  • Press and bookshop outreach in waves: email templates approved by the author, sends and follow-ups tracked in a shared sheet
  • Counter display with a QR code to a "bookshop mode" of the site: online sales disappear, the reference to order from the bookseller appears
  • "Edilivre best-seller, August 2026" according to the publisher, two months after release: featured on the site and social media

same sector

Nearby projects

A similar project in mind?

Tell us about it: reply within 48 business hours, with an honest opinion.

Tell us about your project