work · culture & online learning · 🇫🇷 France · 2026
Website and launch communications for an author and his novel
L'Homme-Arbre · A fast brochure site to sell a novel, and the whole communications plan for its launch.
the work
What we did
- Brochure site for the novel, with links to sales platforms and Babelio
- Custom static HTML, launched in June 2026 for the novel's release: nothing to maintain, fast everywhere
- Launch communications (September 2026): a communications plan handed to both authors, roles shared between them and the agency
- A series of 12 video excerpts published on Facebook, Instagram, TikTok and YouTube, scheduled from our publishing tool
- Press and bookshop outreach in waves: email templates approved by the author, sends and follow-ups tracked in a shared sheet
- Counter display with a QR code to a "bookshop mode" of the site: online sales disappear, the reference to order from the bookseller appears
- "Edilivre best-seller, August 2026" according to the publisher, two months after release: featured on the site and social media
same sector
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